Reasons why public relations is a good career choice:
1.) PR is flexible. PR people have their hands in journalism and advertising so when jobs are scarce, individuals with PR backgrounds have some experience in different fields so they will be able to expand their job search.
2.) PR has done well the past few years where other fields have not.
3.) In 2011, PR was said to be one of the best industries to start a business.
4.) Here are some career stats. These stats can give you a general idea about what you can expect to make in PR.
5.) Every industry needs PR. All businesses need PR (if they believe it or not) PR is the best way to enhance its reputation and the way it is seen in the public.
So there you have it, five reasons why you should consider PR as a career/major.
There are many reasons why social media is important to effective PR, and here are a few.
1.) There are one billion people on Facebook. There are 500 million users on Twitter. Social media is where the audiences are.
2.) Social media is short and to the point, most posts are 140 characters or less. Short blasts of information are important because in the world today people are busy, no one has time or attention span to sit down and read long articles or press releases. People want things that are quick and condensed.
3.) Audiences have opinions and want those opinions to be heard. Social media allows customers to voice their (usually wrong, abusive and evil) voices.
4.) Akin to the point above of giving your audience a voice, it also gives you a voice to talk to your audience. Social media allows you to address issues and problems to those it affects directly.