I have noticed that in each of the public relations classes I have taken, something along the line of “public relations has a bad name” comes up and leaves me with a few questions:
1.)Why DOES PR have a bad name? Do people really believe PR professionals sit around all day coming up with lies and ways to trick/fool people?
2.)Do people think PR hasn’t evolved from what it once was? Such professions as doctors and lawyers have evolved in leaps and bounds, so why in the minds of the public, hasn’t PR?
3.) Do people really think about PR enough to HAVE opinions about it?
4.) The people who think PR is full of evil and unethical people have clearly never seen the curriculum for a PR student. Ethics are taught in just about every PR class in some form and is stressed as being of the utmost importance.
So, do “bad” PR people exist? Sure. Just as bad doctors, lawyers, architects, bartenders and someone in any other profession you could think of exists.
PR has come a long way from what it once was (and I have over $1,000 in textbooks to prove it). It has evolved into a genuine, necessary tool for business and image management.